12 Rules: Women’s Leadership

Finally a program is available that equips women with techniques and skills that meet the specific challenges and realities they face as they advance their careers. Optimum Associates’ 12 Rules program offers proven and practical approaches which were developed over 30 years of ongoing coaching and training thousands of female leaders. We have tracked these careers and witnessed first-hand which skills are crucial for sustained career progress.

​The program includes candid discussions about attitudes towards Power, Perceptions of Toughness, Mental Toughness, Giving Away Power, Politeness, Self-Promotion, Executive Presence, and Self Care at the office and home.

In the program we take a balanced approach. Women’s strengths and leadership advantages are highlighted, while we also pinpoint the risks of overusing those strengths or using them in the wrong situation.

Participants will experience high impact learning modules designed to help them:

Leverage their strengths and competitive advantages.

Protect themselves in areas where they are may be underestimated, pigeonholed or marginalized.

Learn the essential skills they need to manage their career and navigate corporate life.