Announcing a New Book from
Optimum Press
Everybody Gets A Coach
by Marty Seldman, Liezl Tolentino, and Monica Bauer
“Brilliant. Simple. Super clear and memorable. Sometimes one needs advice that changes the course of your life for the better.”
– Paula Santilli, CEO PepsiCo Latin America
“The opportunity to be coached is a gift that should be treasured. This book shines a light on a topic that will help individuals and the organizations they help lead, reach heights not otherwise possible. You’ll be equipped with the tools to embrace coaching and apply it in meaningful ways – take it and run with it!”
–Lou Shapiro, former CEO and President of Hospital for Special Surgery
“This book enables you to realize a level of self-awareness that, combined with a set of guiding principles and tools, empowers you to reach your maximal potential not only as a leader but as a human being. This book should be required reading for every high-level executive!”
– Dr. Marcela G. del Carmen, MD, MPH, President, Massachusetts General Hospital, President, Massachusetts General Physicians Organization, Executive Vice President, Mass General Brigham, Professor of Obstetrics, Gynecology, and Reproductive Biology, Harvard Medical School.
“Everybody Gets a Coach is the most comprehensive, powerful and practical coaching guide I have read in my fifty plus year career. Focusing primarily on self-coaching and self-care, there are many dozens of key concepts, worksheets, assessments and tips. The book is an absolute gem!”
– Ed Betof Ed.D., Former Worldwide VP of Talent Management and Chief Learning Officer at BD. Board Certified Executive Coach at CCL, Author, Leaders as Teachers
“For over 40 years, Marty has stood as America’s ultimate business coach. His insights and mentorship have consistently transformed leaders, leaving a profound impact on every aspect of their growth and success.”
– Mike Theilmann. EVP & CHRO, Albertsons Companies
Executive Coaching and Leadership Training

Welcome to Optimum Associates
Our new lineup includes Marty Seldman, Joe Bosch and Steve Milovich. As you will read, their decades of experience range from guiding start-ups to working with many of the world’s most prestigious companies. Our team can assess situations, patterns, and leaders quickly. We provide practical solutions, training and coaching that lead to rapid sustainable change in individuals and organizations.

New Book: Everybody Gets A Coach
Remember when Bill Gates famously declared, “Everyone needs a coach”?
We agree! And it’s inspired us to assemble and document our entire coaching repertoire towards one objective – democratizing the coaching process.
Everybody Gets A Coach is a practical guide aimed at making personal and professional coaching accessible to everyone, offering equal opportunities for personal growth. Drawing from over 2,000 coaching sessions, it includes processes, assessments, and skills that we’ve refined over the years.

Executive Coaching
Optimum Associates is committed to providing the highest quality of Executive Coaching in the industry. With over 30 years of experience, and having coached over 2,500 leaders worldwide, we understand what it takes to deliver impactful and effective coaching results.

Virtual Training and Executive Coaching
We understand that during the COVID-19 crisis, a transition to virtual learning and development is needed by most organizations. In order to help maintain the delivery of these important services, we are offering our Training Programs and Executive Coaching in a virtual environment. We can leverage any video conferencing platform, including Zoom, Webex, and Microsoft Teams.
Years of
Experience
Global
Clients
Leaders
Coached
Individuals
Trained
WHAT OUR CLIENTS ARE SAYING
“Their most powerful attribute is their ability to translate complex behaviors into practical skills, strategies, and concrete actions.”
“Their insights are spot on. Their approach is high touch and prescriptive. The results have enhanced the careers of our leaders.”
“They were able to quickly and clearly understand our culture and tailor their content to fit our organizational learning strategy.”