For every organization, there are critical skills that determine success or mediocrity:

  • Communication and feedback
  • Conflict resolution
  • Organizational savvy

Optimum Associates

Optimum Associates helps your organization achieve organizational effectiveness using techniques such as one-on-one coaching to large seminars to help your team members unleash their potential, allowing your organization to reach the next level of performance. We partner with organizations to roll out company-wide training, lead department-specific training, give keynote speeches and provide executive coaching.

Survival of the Savvy

survival of the savvy book

High-Integrity Political Tactics for Career and Company Success

Marty Seldman, Ph. D
Rick Brandon, Ph.D.

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Client Endorsements

Marty's insights/perspectives have been invaluable over the last 15 years. He has been a key coach to help refine and develop my own leadership style while also helping our future leaders of tomorrow do the same. He demonstrates an uncanny ability to identify the areas of opportunity that are the difference between being a good leader and becoming a great...

Eric Foss, President
The Pepsi Bottling Group, North America

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Customer Tells

Customer Tells

Delivering World-Class Customer Service by Reading Your Customers' Signs and Signals

Dr. Marty Seldman
John Futterknecht
Ben Sorensen

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